Rapi Envíos
Designing a new line of business for a network of more than 3,000 branches
30 s for the summary5 min for the full case

In 30 seconds
Rapipago wanted to use its network of more than 3,000 branches to enter the parcel business. It already had software for deliveries, but it ran slowly exactly where it would be used. We did research in the branches, while staff were serving customers, and that changed business, technology and design decisions. We delivered the business model, the value proposition, the MVP, the roadmap and the guidelines to operate the service.
- 3,000+
- branches that could join the network
- 1
- line of business end to end, from canvas to software
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